Elrow is without doubt one of the hottest parties in dance music right now. We’ve attended many Elrow events, in Ibiza, the UK, and at their Barcelona home, and feel very privileged to have attended their offices at Elrow House earlier this summer too. When we seen they were hosting a festival in London for the second year running, we decided to check out the music, madness, confetti, colours and costumes of the Sunday part of the 2 day festival at London’s Olympic Park on August 19th.


Elrow is well known for it’s incredible themes and costume dressed performers, and at Elrow Town, the themes included Sambodrono de Brazil – a huge dose of carnival, one of the wildest Brazilian street festivals, feeling like you’re smack bang in the middle of the amazon! The second theme Psychedelic Trip – a shamanic journey of dancing and good vibrations, fluorescent coloured psychedelia, and unknown nature from the 60s to relive the Summer of Love in an authentic hippy commune.

On a beautiful sunny blue skied day, we made our way to the Olympic Park. 5 years ago we first attended an Elrow event in the vista room of Privilege Ibiza. To see them 5 years later hosting their own festival, as well as regular events all over the world is brilliant to see and a testament to the hard work and dedication of everyone involved. A brilliant day full of sunshine and madness, everyone with a smile on their face, just the way festivals should be! Fantastic production, great atmosphere, crowd, DJs and tunes, and complete with confetti, costumes and colour galore.

Words can only do so much justice to how good a festival this was, so we prefer to let photos/videos do the talking on this occasion. Check them all out below.



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